Baikalla Jewelry

Baikalla Jewelry is a family owned Portland based E-commerce jade retailer. My work with them is an example of how an established brand can benefit from a unified system of visuals to tell their story consistently.

As a branding project, this was a surface level touch-up to sharpen their brand and streamline their content creation process. They had direction, they needed definition.

Every branding detail was considered in this refinement. Guidelines for type, colors, logo treatment, photostyles, and social formatting were set clearly and accessibly so that any one of their team members could contribute content with unity.

This project’s only deliverable was a comprehensive brand book with explicit instructions on how to treat the brand’s elements properly to preserve the unified story. With their small team, every saved decision is saved time and with an efficient branding system consistency can come easily.