Northwest Cannabis Company

This 10 week project was an brand overhaul for the weed superstore Northwest Cannabis Company. As lead copywriter, I led brand delevopment crafting the manifesto, tagline, and core ideology of how this company will be a leader in the Portland cannabis market.

In order to fully communicate our client’s story our team spent at least 50% of our creative effort defining the brand’s values and position in the competitive cannabis market. Through market research we came to our key strategic insight:

Cannabis is a people industry. The community talks, and reputation matters.

With this we built the identity around what it means to be a leader and trusted guide to new experiences.

Our insight is shown clearest in the manifesto that I wrote to guide every visual and strategic decision going forward.

Our final deliverables included a comprehensive brand guidelines deck clearly outlining the rules and direction the brand should incorporate moving forward. Additionally we added several extensions with extra ideas to build excitement for the new brand direction.

Credits due:

Cowriter: Matthew Sullins

Strategy: Tosh Jones